Tracking Clickbank Sales
BY Stephan A. Miller
Clickbank had become to me like a false fronted stores. You'd see the claims of affiliates and vendors thousand dollar days, get excited and then click through to the Clickbank site only to find a site in a serious need of an update. How could millions be made from a site like this?
The claims were all true, of course, but it was a hard sell. Not so any more. Clickbank is in the process of updating their whole system and the changes Clickbank makes will benefit each and every affiliate.
It is now possible for affiliates to add tracking codes to their hoplinks. Tracking Clickbank sales used to be a guessing game. If you spent money on PPC and used organic SEO to send visitors to the same page, it was very hard to calculate ROI on your PPC advertising.
Yes, Adwords has a tracking system in place, but that involves adding code to the payment page. And as we all know, that payment page was on the other side of that magical hoplink and nothing on the other side of that hoplink was under our control.
Until now. For a few months now, Clickbank affiliates have been able to add a tracking id or TID to their affiliate link. A Clickbank tracking id can contain eight characters that are either capital letters or numbers. The tracking id you choose will show up in your "Transaction Detail" report. But it will also be used in the all new analytics section which allows you to study the sales and refunds stats of each tracking code.
The standard hoplink looks like this: AFFILIATE.PUBLISHER.hop.clickbank.net , where obviously, you replace AFFILIATE with your clickbank affiliate id and you replace PUBLISHER with whatever vendor id you happen to be promoting. A hoplink with a tracking id look like this: AFFILIATE.PUBLISHER.hop.clickbank.net/?tid=XXXXXXXX , where you replace XXXXXXXX with the tracking id you have created.
This addition of tracking to the Clickbank set of tools will streamline your marketing efforts. Now, its just up to you to assign a code to each and every one of your campaigns. By adding a Clickbank tracking id to each unique campaign, you take the guesswork out of ROI. If an email marketing campaign works, you know it. If an Adwords campaign bombs, you will know that too. If you promote a product three different ways, each can have its own tracking code and you can see exactly will campaign was worth your effort.
This type of accurate ROI data will allow you to spend more on campaigns that work, tweak campaigns that barely making it, and get rid of those campaigns that are money pits. And by knowing exactly what works, you can copycat successful campaigns for use with new products. All through a little 8 digit tracking id.
ABOUTH THE AUTHORStephan Miller
Covering Clickbank at
Digital Products Review |
